Also e-commerce players must disclose as to how they choose the ‘most relevant reviews’ for display in a fair and transparent manner,” Consumer Affairs Secretary Rohit Kumar Singh had said. Since our anvil material, 4340 steel, remains elastic for all pressures encountered, we can, from measured impact and turning angles and from the. “Traceability by ensuring the authenticity of the reviewer and the associated liability of the platform are the two key issues here. Since e-commerce involves a virtual shopping experience without any opportunity to physically view or examine the product, consumers heavily rely on reviews posted on platforms to see the opinion and experience of users who have already purchased the good or service. The department had then decided it would develop these frameworks after studying the present mechanism being followed by e-commerce entities in India and best practices available globally.
In May, the department along with the Advertising Standards Council of India (ASCI) held a virtual meeting with stakeholders, including e-commerce entities, to discuss the magnitude of fake reviews on their platforms.įake reviews mislead consumers into buying online products and services. Meanwhile, the department has completed the process of developing a framework to curb fake reviews posted on e-commerce websites. The guidelines might come within next 15 days. Social media influencers will need to put disclaimers in such endorsement posts, they added.
Navneet Education rolls out its digital campaign #TrForTeacherĪs per the proposed guidelines, if social media influencers endorse any brand after taking money, they will have to declare their association with that brand, sources said.
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